A job search is about relationships, because ultimately: people hire people, they don’t hire resumes. And just like dating, the most important question hiring professionals are asking themselves is: “Do I like this person?” So being likable, friendly, positive, engaged and enthusiastic will get you further. Yes, further than having all the right skills and experience.
I know job seekers don’t like to hear this, because we’ve all been in work situations where we meet the ‘new person’ and wondered ‘how the heck did they get this job'? It’s because someone who was in a position to make the decision liked them. Job seekers want to believe they’re being evaluated based on experienced, skills and knowledge – but you’re not, at least not solely.
So don’t job search backwards. Yes, have a well written resume but don’t expect that’s all you need. Work on your networking skills and like-ability to put your job search forward facing.