WIFT vs. WIFM

I want to share with you a trend I'm seeing with job seekers.  I don't have to tell you it's frustrating out there: Potential employers/recruiters aren't responding or getting back to you, you're not getting responses or job offers you think you 'deserve'.  Much of the time the job search process seems unfair.  But I do know a way to make it seem more fair.
It may seem obvious, but clients who understand that they need to approach their job search with a "What's in it for Them" mindset instead of a "What's in it for Me" mindset are getting better results.  The mindset you chose permeates:

• every conversation you have
• every resume you send
• every networking event you attend
• every interview you get

We are operating in a very social environment - you've heard of 'social media', right?  Who wants to hang around with, let alone hire someone who thinks only about themselves?  Not me, not you and not the potential employers, recruiters or networking contacts you're interacting with.  All your interactions have to be about THEM not YOU!

When you are tailoring your resume for an application, going to a networking event or going on a job interview, I want you to have prepared answers to these questions:

• What can you do for them?
• How are you going to solve their problems?
• How are you going to help them overcome a challenge?
• How are you going to help them struggle less?

These are the questions you need to be focused on answering.  Not: "What do they have for me?", "What can they do for me?", "How can they help me?".   Note: you can still be confident and self-assured while exhibiting a WIFT mindset!

So I'm asking you to turn the mirror around and start asking (and answering) "What's in it for them?", NOT "What's in it for me?".


Brenda