It may seem obvious, but clients who understand that they need to approach their job search with a "What's in it for Them" mindset instead of a "What's in it for Me" mindset are getting better results. The mindset you chose permeates:
- every conversation you have
- every resume you send
- every networking event you attend
- every interview you get
When you are tailoring your resume for an application, going to a networking event or going on a job interview, I want you to have prepared answers to these questions:
- What can you do for them?
- How are you going to solve their problems?
- How are you going to help them overcome a challenge?
- How are you going to help them struggle less?
So I'm asking you to turn the mirror around and start asking (and answering) "What's in it for them?", NOT "What's in it for me?".