Here's some of the dialogue from the commercial:
"When your cable is on the fritz, you get tense, when you get tense, you can't sleep, when you can't sleep, you need to sleep, when you need to sleep, you get stranded, when you get stranded, you need to survive, when you have to survive, you eat wild berries, when you eat wild berries, you chase imaginary butterflies into something highly illegal.... don't chase imagery butterflies into something highly illegal."
So you don't want to chase imaginary butterflies, which in this case are the supposed jobs on the job boards. Job seekers are still chasing the imaginary butterflies (jobs) on the job boards and wonder why they aren't getting interviews. While the jobs on the job boards may not be completely imaginary, what is imaginary is the delusion that your online application and resume are actually being seen by another human. They aren't.
The imaginary butterflies have been described as 'the black hole' by most job seekers - which is what it feels like when you're submitting online applications - your online applications are going into the black hole, never to be heard from again.
So job seekers: don't get tense, get your sleep, don't get stranded, do more than survive and by all means necessary - don't eat those wild berries.